Stephen McPartland MP pays us a visit at the Herts EXPO13 at Knebworth earlier this week.
Thursday, 21 November 2013
Wednesday, 20 November 2013
EML Retail Display took a stand at the Hertfordshire EXPO at Knebworth Barns yesterday. This is an exhibition for local businesses of all types so buyers and sellers alike. What is unique is that it is run by, attended by and visited by all business people within the county of Hertfordshire and is the largest exhibition of its' type in the UK. It was very busy and lots of interest shown in our company and the products we have on offer.The guest speaker Dave Fishwick (Bank of Dave TV entrepreneur) and the local Stevenage MP Stephen McPartland also created an air of importance at the event.
Wednesday, 6 November 2013
Christmas is coming - don't fight it!
We see today the release of the latest M&S christmas advert which for us always signals the beginning of the season.
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
Monday, 23 September 2013
Gift Card Display Solutions
Christmas is the busiest time for Gift Card purchases and here at EML Retail Display we have a display solution to suit all retail environments.
Give us a call for more information.
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Friday, 23 August 2013
Bank Holiday rambling
As we approach the end of the summer and the rugby season beckons forth our thoughts in retail display look towards the pre seasonal peak getting our clients ready for christmas.
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
Tuesday, 13 August 2013
Show and Sell – Its not a dark art!
Show and
Sell – Its not a dark art!
Having worked in
retail display for over 20 years it never ceases to amaze me how retailers
present products and services, I am not just talking here about independents
some corporates place little or no value on display and visual merchandising.
As a retailer I
implore you to look at your store as a buyer walking in fresh from the high
street, what do they see? Is it a clearly defined offer, do you have high level
display to draw your customers further into your store to look at higher margin
product? Is your product facing the customer ready for them to easily touch and
feel? You can then “show and Sell”
All of these
things are basics that each of us like when we shop and it is important we look
at our own housekeeping to make sure we maximize the buying experience of each
of our customers which will in turn maximize their spend and maximize your
profits!
Don’t get me
wrong you have to keep your display relevant to the product or service you are
selling, to attract the buyers and customers you want, if you have a discount
store and you are selling on the lowest price proposition then there is no
commercial reason to display these items on “Gucci” display stands it will
switch customers off.
Decide on your
proposition and work to it, create the atmosphere for your customers that they
expect.
Make the buying
experience good for them and a happy time they will come back and tell their
friends to come to you!
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