We see today the release of the latest M&S christmas advert which for us always signals the beginning of the season.
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
Showing posts with label dump bin. Show all posts
Showing posts with label dump bin. Show all posts
Wednesday, 6 November 2013
Friday, 23 August 2013
Bank Holiday rambling
As we approach the end of the summer and the rugby season beckons forth our thoughts in retail display look towards the pre seasonal peak getting our clients ready for christmas.
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
Tuesday, 13 August 2013
Show and Sell – Its not a dark art!
Show and
Sell – Its not a dark art!
Having worked in
retail display for over 20 years it never ceases to amaze me how retailers
present products and services, I am not just talking here about independents
some corporates place little or no value on display and visual merchandising.
As a retailer I
implore you to look at your store as a buyer walking in fresh from the high
street, what do they see? Is it a clearly defined offer, do you have high level
display to draw your customers further into your store to look at higher margin
product? Is your product facing the customer ready for them to easily touch and
feel? You can then “show and Sell”
All of these
things are basics that each of us like when we shop and it is important we look
at our own housekeeping to make sure we maximize the buying experience of each
of our customers which will in turn maximize their spend and maximize your
profits!
Don’t get me
wrong you have to keep your display relevant to the product or service you are
selling, to attract the buyers and customers you want, if you have a discount
store and you are selling on the lowest price proposition then there is no
commercial reason to display these items on “Gucci” display stands it will
switch customers off.
Decide on your
proposition and work to it, create the atmosphere for your customers that they
expect.
Make the buying
experience good for them and a happy time they will come back and tell their
friends to come to you!
Tuesday, 16 July 2013
Marketing Detritus - a cheap solution to a messy problem
It seems to me that wherever you go there are brochures leaflets and pamphlets clogging up till areas and desks and counters, thats just the ones that don't get posted through our letter boxes on a daily basis.
It comes as no surprise that the solution to this problem is available at www.emlexpress.com here we sell all range of leaflet dispensers and brochure holders which provide a flexible solution to displaying the marketing material.
Its no surprise that well presented brochures and leaflets get a higher uptake from the public and its costs next to nothing to do this properly using the apollo range of dispensers from EML Express.
So why not have a look at how we can help you, for less than £10 you can find a solution to your display of leaflets or brochures.
www.emlexpress.com
It comes as no surprise that the solution to this problem is available at www.emlexpress.com here we sell all range of leaflet dispensers and brochure holders which provide a flexible solution to displaying the marketing material.
Its no surprise that well presented brochures and leaflets get a higher uptake from the public and its costs next to nothing to do this properly using the apollo range of dispensers from EML Express.
So why not have a look at how we can help you, for less than £10 you can find a solution to your display of leaflets or brochures.
www.emlexpress.com
Monday, 15 July 2013
Sunny Monday
Good morning from Sunny Hertfordshire!
This week EML Express launch its very own "price promise" you can log onto our website with absolute confidence that whatever you are buying, if you find it cheaper within 10 days for the same item we will refund the difference
This is something which no other website retail display company offers, why can we do this........simple its because we manufacture our own products and control our own costs, others simply buy in brochure holders, dump bins and pick and Mix displays to re sell!
Keep an eye out its going to be a great journey as we strive to corner the market in retail display over the internet!
a big statement but thats how positive we are about this!
www.emlexpress.com
This week EML Express launch its very own "price promise" you can log onto our website with absolute confidence that whatever you are buying, if you find it cheaper within 10 days for the same item we will refund the difference
This is something which no other website retail display company offers, why can we do this........simple its because we manufacture our own products and control our own costs, others simply buy in brochure holders, dump bins and pick and Mix displays to re sell!
Keep an eye out its going to be a great journey as we strive to corner the market in retail display over the internet!
a big statement but thats how positive we are about this!
www.emlexpress.com
Thursday, 11 July 2013
musings of a Thursday
It occurs to me this morning that with civil unrest and economic slow down being reported around the world that it is very easy to get caught up in negativity and the day to day things we have to do which we dont enjoy doing
we fail to focus on the things we enjoy and celebrate the successes we achieve on a day to day basis
Wednesday was a day of success for EML, we successfully completed a roll out of our Dump Bin known as probin into Halfords stores throughout the UK, this is big our products are being used and showcased in every one of halfords stores, the probin was chosen against a range of other products available on the market, some cheaper but not as good, some more expensive but the probin ticked every box that the client was looking for.
On top of this Staples ordered a tranche of display hooks, 50,000 in fact which is a great order and one that really helps our order book this month, display hooks, clip strips, leaflet holders are all core products for eml express and its great to know that our team are out there selling these items and solving big name retailers display problems.......thats what success is all about, sometimes the road can be bumpy but the end product is exactly what is required and is a positive experience, we must take time to celebrate this and the hard work the team put into getting there!
so thats todays ramblings based on positivity and celebration of the things we do well
we fail to focus on the things we enjoy and celebrate the successes we achieve on a day to day basis
Wednesday was a day of success for EML, we successfully completed a roll out of our Dump Bin known as probin into Halfords stores throughout the UK, this is big our products are being used and showcased in every one of halfords stores, the probin was chosen against a range of other products available on the market, some cheaper but not as good, some more expensive but the probin ticked every box that the client was looking for.
On top of this Staples ordered a tranche of display hooks, 50,000 in fact which is a great order and one that really helps our order book this month, display hooks, clip strips, leaflet holders are all core products for eml express and its great to know that our team are out there selling these items and solving big name retailers display problems.......thats what success is all about, sometimes the road can be bumpy but the end product is exactly what is required and is a positive experience, we must take time to celebrate this and the hard work the team put into getting there!
so thats todays ramblings based on positivity and celebration of the things we do well
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