www.emlexpress.com

Heres a bit of a video about what we do and how we do it!

We are very proud to work for some of the biggest names in retail and brand

Christmas is coming - don't fight it!

We see today the release of the latest M&S christmas advert which for us always signals the beginning of the season.

M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.

As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.

two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.

Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading  which is a short term view in anyones book!

Show and Sell – Its not a dark art!

Show and Sell – Its not a dark art!

Having worked in retail display for over 20 years it never ceases to amaze me how retailers present products and services, I am not just talking here about independents some corporates place little or no value on display and visual merchandising.

As a retailer I implore you to look at your store as a buyer walking in fresh from the high street, what do they see? Is it a clearly defined offer, do you have high level display to draw your customers further into your store to look at higher margin product? Is your product facing the customer ready for them to easily touch and feel? You can then “show and Sell”

All of these things are basics that each of us like when we shop and it is important we look at our own housekeeping to make sure we maximize the buying experience of each of our customers which will in turn maximize their spend and maximize your profits!

Don’t get me wrong you have to keep your display relevant to the product or service you are selling, to attract the buyers and customers you want, if you have a discount store and you are selling on the lowest price proposition then there is no commercial reason to display these items on “Gucci” display stands it will switch customers off.

Decide on your proposition and work to it, create the atmosphere for your customers that they expect.

Make the buying experience good for them and a happy time they will come back and tell their friends to come to you!

Why not have a look at our corporate video out in the ether at the moment.

I think this tells the story quite nicely!