We are very proud to work for some of the biggest names in retail and brand
Showing posts with label brochure holders. Show all posts
Showing posts with label brochure holders. Show all posts
Friday, 28 February 2014
Wednesday, 6 November 2013
Christmas is coming - don't fight it!
We see today the release of the latest M&S christmas advert which for us always signals the beginning of the season.
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
Friday, 23 August 2013
Bank Holiday rambling
As we approach the end of the summer and the rugby season beckons forth our thoughts in retail display look towards the pre seasonal peak getting our clients ready for christmas.
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
as avid supporters of independent retail we are considering offering free display advice to ensure that boutiques all over the country are prepared for the forthcoming peak season when many stores make the profit to see them through the tougher times in the retail calendar
Is this a good idea?
the truth is I don't know if anyone would appreciate it or even use the service
Any feedback would be helpful
Tuesday, 13 August 2013
Show and Sell – Its not a dark art!
Show and
Sell – Its not a dark art!
Having worked in
retail display for over 20 years it never ceases to amaze me how retailers
present products and services, I am not just talking here about independents
some corporates place little or no value on display and visual merchandising.
As a retailer I
implore you to look at your store as a buyer walking in fresh from the high
street, what do they see? Is it a clearly defined offer, do you have high level
display to draw your customers further into your store to look at higher margin
product? Is your product facing the customer ready for them to easily touch and
feel? You can then “show and Sell”
All of these
things are basics that each of us like when we shop and it is important we look
at our own housekeeping to make sure we maximize the buying experience of each
of our customers which will in turn maximize their spend and maximize your
profits!
Don’t get me
wrong you have to keep your display relevant to the product or service you are
selling, to attract the buyers and customers you want, if you have a discount
store and you are selling on the lowest price proposition then there is no
commercial reason to display these items on “Gucci” display stands it will
switch customers off.
Decide on your
proposition and work to it, create the atmosphere for your customers that they
expect.
Make the buying
experience good for them and a happy time they will come back and tell their
friends to come to you!
Monday, 12 August 2013
Holiday Blog
AS the holiday season is now fully in the swing and we have returned from our Staycation in the UK this year its nice to see the London streets buzzing with the tourist trade and hopefully retail are selling through all the stock for the Autumn winter collections now out in the stores.
This business we call "POP" tends to take us a season out of kilter each time, here we are enjoying some good summer weather and all we are doing is looking at delivering displays for the peak trade of Christmas starting end of september running through to January!
We ensure we have stock levels available for all main line products for call off and continue building the designs for the bespoke manufactured displays.......it really is a balancing act of trade which is affected by the climate!
more ramblings to follow.......................
www.emlexpress.com
This business we call "POP" tends to take us a season out of kilter each time, here we are enjoying some good summer weather and all we are doing is looking at delivering displays for the peak trade of Christmas starting end of september running through to January!
We ensure we have stock levels available for all main line products for call off and continue building the designs for the bespoke manufactured displays.......it really is a balancing act of trade which is affected by the climate!
more ramblings to follow.......................
www.emlexpress.com
Thursday, 18 July 2013
Its Summer - Enjoy! - But shorts on men in offices?
Hello from a hot Letchworth Garden City where the EML head office and warehouses reside.
The question in the offices today is can men wear shorts in the office on days like today when the mercury pushes 30!
arguments have ranged from ladies allowed to wear short skirts to what about if a scotsman wears a kilt!
The truth of the matter is surely if its comfortable and smart and what our customers expect to see then its not an issue!
discuss................................
www.emlexpress.com
The question in the offices today is can men wear shorts in the office on days like today when the mercury pushes 30!
arguments have ranged from ladies allowed to wear short skirts to what about if a scotsman wears a kilt!
The truth of the matter is surely if its comfortable and smart and what our customers expect to see then its not an issue!
discuss................................
www.emlexpress.com
Tuesday, 16 July 2013
Marketing Detritus - a cheap solution to a messy problem
It seems to me that wherever you go there are brochures leaflets and pamphlets clogging up till areas and desks and counters, thats just the ones that don't get posted through our letter boxes on a daily basis.
It comes as no surprise that the solution to this problem is available at www.emlexpress.com here we sell all range of leaflet dispensers and brochure holders which provide a flexible solution to displaying the marketing material.
Its no surprise that well presented brochures and leaflets get a higher uptake from the public and its costs next to nothing to do this properly using the apollo range of dispensers from EML Express.
So why not have a look at how we can help you, for less than £10 you can find a solution to your display of leaflets or brochures.
www.emlexpress.com
It comes as no surprise that the solution to this problem is available at www.emlexpress.com here we sell all range of leaflet dispensers and brochure holders which provide a flexible solution to displaying the marketing material.
Its no surprise that well presented brochures and leaflets get a higher uptake from the public and its costs next to nothing to do this properly using the apollo range of dispensers from EML Express.
So why not have a look at how we can help you, for less than £10 you can find a solution to your display of leaflets or brochures.
www.emlexpress.com
Monday, 15 July 2013
Sunny Monday
Good morning from Sunny Hertfordshire!
This week EML Express launch its very own "price promise" you can log onto our website with absolute confidence that whatever you are buying, if you find it cheaper within 10 days for the same item we will refund the difference
This is something which no other website retail display company offers, why can we do this........simple its because we manufacture our own products and control our own costs, others simply buy in brochure holders, dump bins and pick and Mix displays to re sell!
Keep an eye out its going to be a great journey as we strive to corner the market in retail display over the internet!
a big statement but thats how positive we are about this!
www.emlexpress.com
This week EML Express launch its very own "price promise" you can log onto our website with absolute confidence that whatever you are buying, if you find it cheaper within 10 days for the same item we will refund the difference
This is something which no other website retail display company offers, why can we do this........simple its because we manufacture our own products and control our own costs, others simply buy in brochure holders, dump bins and pick and Mix displays to re sell!
Keep an eye out its going to be a great journey as we strive to corner the market in retail display over the internet!
a big statement but thats how positive we are about this!
www.emlexpress.com
Thursday, 11 July 2013
Sunshine In the Paddington Basin - gets you thinking
Sitting here at M&S's head office gets me thinking about how big businesses operate and how they keep costs controlled and people motivated
In a business the size of EML Express its easy we have a close knit team providing the best in customer service for all your display needs and as it grows we see this as a core value to hold onto!
EML Express know what they are good at and do it well, there are no fancy sales gimmicks or tricks, its all about quality products at the best price and most importantly the best service.
Retail display solutions is our core business and we can work on anything from 1 leaflet dispenser to a full display solution for your whole shop/shops its what we do!
If the likes of the big boys use us for their requirements then I see this as the best reference as there has to be a huge trust on the supply base and people to do the right honest thing however small to ensure the big picture is protected !
www.emlexpress.com
www.emlltd.com
In a business the size of EML Express its easy we have a close knit team providing the best in customer service for all your display needs and as it grows we see this as a core value to hold onto!
EML Express know what they are good at and do it well, there are no fancy sales gimmicks or tricks, its all about quality products at the best price and most importantly the best service.
Retail display solutions is our core business and we can work on anything from 1 leaflet dispenser to a full display solution for your whole shop/shops its what we do!
If the likes of the big boys use us for their requirements then I see this as the best reference as there has to be a huge trust on the supply base and people to do the right honest thing however small to ensure the big picture is protected !
www.emlexpress.com
www.emlltd.com
Subscribe to:
Posts (Atom)