We see today the release of the latest M&S christmas advert which for us always signals the beginning of the season.
M&S have the decency to wait until November before releasing this unlike other retailers who seem intent on hitting the airways in August or September to bring forward the spend.
As with most retailers Christmas can be make or break the profits and i note with interest that M&S released figures this week only turning in £260 million pounds profit, last year it was £280 million pounds profit.
two things occur to me here, firstly for any company to make a profit of any sort in this global economic crisis should be celebrated, secondly the management at M&S are actively investing in many new projects and store refurbishments allowing many other companies to survive and in some cases thrive as a result.
Now Primark is flying away with record sales, however history tells us this is a good time for discount retailers and as soon as the green shoots begin to re emerge their sales will level or reduce. It also has to be said that aggression of companies like Primark leave very little space for ethical trading which is a short term view in anyones book!
No comments:
Post a Comment